Established Internet/Mail Order & Retail Sales of Nautical/Marine Clothing and Chandlery
Ref.GO007
Location Re-locatable
Asking Price £ 690,000
Turnover in excess of £625,000 per annum
Gross Profit circa £330,000 per annum
Since inception 25 years ago this enthusiastic retail, online and mail order company has established itself as a leading provider of Clothing and Chandlery (fittings/hardware) to the sailing/racing market (small boats up to about 20 feet).
Almost exclusively now mail order/ web sales the business boasts probably the most comprehensive range of today’s top brand equipment, accessories and clothing and is essentially a non discount market. With 95% UK sales and 5 % overseas market the company retail a variety of brands to suit most budgets and has developed a reputation for having a huge variety of ‘in stock’ equipment and clothing.
Today the business has an impressive and growing customer database of 35,000 customers and a fully automated accounts and website system – which allows the business to run with 4 staff. In addition the extensive website has a well established and successful loyalty program – which encourages most orders through this channel.
The business has benefited from being the leaders in bringing a professional and reliable mail order service to the marine industry. Building on their reputation as the best and to many the ‘only’ mail order company to use. With the fully automated sales and stock control integrated to ensure plentiful stocks and rapid response to customers demands.
The business has continued to go from strength to strength by consistently offering the very latest clothing, equipment and great service. This is an ideal business prospect for buyers seeking a future in retail, internet and mail order sales, which promises tremendous potential and has a history of strong growth.
Mail Order
The mail order service allows customers to purchase products and have them delivered to their door. This is easily achieved by viewing the website or catalogue and placing orders via the internet, phone, fax or post. Catalogues are 70+ pages, well designed, easy to use and are mailed to selected customers and distributed via national magazine.
The Website
The excellent website is designed for ease of use, making purchasing products as easy and enjoyable as possible. The website is fully secure to give customers total peace of mind and offers the convenience of placing an order at home or at work, 24 hours a day, 7 days a week. The website is divided into separate categories with an easy search and find facility and advanced search directory. The online selection of clothing, equipment and accessories is updated seasonally in conjunction with the mail order catalogue. The website is specially developed and integrated with the in house accounts system to achieve maximum efficiency, minimal staffing and the exceptional customer service the business is renown for.
Customer Service:
This business provides everything to make customers sailing days pleasurable and above all safe and are dedicated to offering value for money and a service that people can trust and rely on. Customer service is an area that the business excels in. Enjoying significant and rewarding repeat business from beginners through to Olympic/World class competitors.
Key Strengths:
Sailing has become increasingly popular and appeals to a variety of individuals. The business retails a product range of in demand top brand products from its website and mail order catalogue. The extensive professional website displays a huge array of stock lines in a stylish and tasteful way, it has a simple, secure on-line payment and ordering system with a quick find procedure and accepts payments by major credit cards.
This business has carved out a significant market share within its sector with both profit and turnover growing year on year. The customer database is circa 35,000+ contacts, many of< |